For me anyway, Masterclass Week 6 raised the stakes somewhat. John made the first webinar recording available which was very useful (I was ‘time zone challenged’ so could not participate in the live event). There was also the offer of free membership to Dave Nicholson’s Total Web Traffic, a great membership site designed to help drive traffic to your site(s) and is particularly aimed at newcomers to internet marketing.

However, the big deal about Week 6 was that each student was provided with links to all other student blogs. So what’s the big deal? Well I can only speak for myself, but apart from links to my blog in forum signatures, and my Facebook and Twitter accounts, I have not actively promoted my blog, and the chance of anyone coming across it and reading it are slim. Now all students are encouraged to view and comment on other blogs.

To me this essentially means that, since my postings are under some scrutiny now, I need to start thinking much more about content, providing value and, if possible, getting a ‘hook’ into my posts. I also need to be getting ‘outside’ traffic to my blog and will start using some of the ideas suggested by Dave in Total Web Traffic.

Week 7 has kicked off the product creation phase and this will no doubt be time consuming. Couple this with the launch of Mike Filsaime’s Butterfly Marketing 2.0 next Tuesday, and things are really starting to hot up now. So, there are plenty of different tasks to complete and I’m going to have to set up some kind of organizational and time management system – so that I do not miss anything nor spend too much time on any particular task.