The Magic of Number Seven
If you have been surfing around the net looking for internet marketing products, you may noticed sales pitches with wording such as
- Buy now – only $7
- Limited time offer – only $17
- Get your copy now – $47
- I’m giving it away – $147 $97
and so on. It should not have escaped your attention that almost all internet marketing products are priced with 7 as the last digit. Why is this? Well, it is not a coincidence. And it’s certainly not the fact that some cultures consider 7 to be a lucky number! Research has shown that this method of product pricing is the most likely to convert your website visitors into paying customers.
I can recall reading an article on this subject but unfortunately cannot locate it now. Even a Google search generally only returns results relating to…$7 products! Essentially, if memory serves, this ideal number was arrived at by a mixture of psycho-analytics and good old fashioned testing. In searching for further background to this post I have noticed that many products are selling right at the low end, exactly $7. Whatever the psychology behind $7 being such a converter it would now seem very strange if I saw a product being offered for $5 0r $6 or $96.
So there you have it – for best results use that magical number 7 as the last digit of your prices. Tune in to the next post, coming soon.
Hi Keith,
I am about to change all my prices on e.bay stock so that they end with ’7′!! Great article, good luck with the masterclass, I look forward to building great marketing partnerships with my fellow students.
mandyallen.com
Hi Mandy
Thanks for your kind comments. Likewise I wish you great success with Masterclass and future marketing partnerships.
Keith
Hi Keith
I liked your article about the number 7. I have seen loads of product pricing ending in 7 too, but I never thought much of it before now.
I like your blog and I’ve just subscribed to it, I look forward to reading more in the future. All the best
Steve
Hi Steve
Thanks for your comments. I hope you enjoy my future postings!
Keith
Hi Keith,
I think your blog makes really interesting reading and looks very professional.
Keep up the good work and good luck with the rest of the masterclass.
Best regards,
Steve
Hi Steve
Thanks very much for your encouraging comments. Likewise I wish you good luck with the course and for future success.
Keith
Hi Keith,
Thanks for the info in the Magic 7 article, I have often wondered why everything tends to be priced in odd amounts! Now I know!
Your blog makes easy reading and very informative.
Good luck with the Masterclass.
John
Hi John
Thanks for commenting on this post and my blog in general – much appreciated!
Likewise I wish you well with the Masterclass and future success.
Keith
Hi Keith, this info is very intersting and worth a try, will change all my pricings to end in 7, thanks for the info. Good looking blog.
regards
Rob
Hi Rob
I definitely believe it is worth testing this method since it seems that most estabished marketers are using it. Thanks for commenting on my blog.
Keith
I guess it all make sense to me now. Never really give much thought why everybosy using 7 lol..
Hi Roseli
Glad the post helped you out a bit – and thanks for commenting.
All the best – Keith