Marketing Masterclass Week 2 material included some recommended reading – basically a list of eight blogs maintained by respected online marketers highly respected by John Thornhill . The idea is to, as John put it, learn how they operate, look at how they provide value and gain respect from their subscribers by providing free content. Good idea; I opened up each of the blogs, had a quick look, and added them as links to my own blog. You can see and access these links in the sidebar under ‘Experts’. I use these links to access the sites regularly myself.

I have also added links to a couple of other blogs in addition to those recommended by John. The first was John’s own PlanetSMS Blog which is full of great content. The next blog I added was Web Guy which is by Mark Murnahan and is also packed with good content.

It has been interesting checking out these blogs. It’s an ongoing learning experience but the main thing I have noticed is that, apart from the common factor of having very decent content, each of the bloggers have developed a unique personal style and blog theme; essentially you can see that these people have ‘branded’ themselves and this is a factor that I need to, and will, develop myself over time.

Do yourself a favour and check out all the links under ‘Experts’ in the sidebar; you will discover plenty of interesting and though provoking reading.